"When Does The Trend End?" is a film by Hunter Paull and Matt Begg.
The current "trend" of culture within the mountain biking scene is heading in the wrong direction. The authentic culture is undeniably overrun by quick, brain-numbing, soulless content to satisfy the new "vanilla" MTB culture. Vlog after vlog, reel after reel, blatant promotions and the same Tiktok song used a thousand times over; Matt and Hunter wanted to create a film that encapsulated their culture and viewpoint on the sport—a project with no financial backing, filmed throughout New Zealand, the USA, and Canada.
Featuring Matt Begg, Billy Meaclem, David McMillan, Jacob O'Donoghue-Price, Nils Hieniger, Hayden Zablotny, and Hunter Paull.
This film is accomenied with a photobook by Henry Jaine featuring a selection of work documenting the creative process that went into producing this film.
FILM
- USB Drive
- 25 Min
PHOTOBOOK
- 8.2" x 10.2" (21cm x 26cm)
- 88 Page Perfect Bound Book